Earlier this year, with a TikTok ban looming, Perplexity AI threw its hat into the increasingly crowded ring to take over the embattled social media company. Now, the maker of the AI search engine is outlining for TikTok if its bid were to win out.
In a blog post, the company made a lengthy pitch for “rebuilding TikTok in America,” an effort that would see the AI company rebuild the app’s signature algorithm, add Community Notes, and integrate the shortform videos into its search engine.
Of the many potential buyers, it’s not clear how seriously Perplexity’s bid is being considered. On Friday, the Financial Times that ByteDance’s existing US investors are “exploring a deal alongside software giant Oracle” in an effort to “appease” President Donald Trump. The story also notes that ByteDance “strongly prefers” this arrangement.
Still, Perplexity is making the case that it is best suited to own the platform.
Perplexity is singularly positioned to rebuild the TikTok algorithm without creating a monopoly, combining world-class technical capabilities with Little Tech independence. Any acquisition by a consortium of investors could in effect keep ByteDance in control of the algorithm, while any acquisition by a competitor would likely create a monopoly in the short form video and information space. All of society benefits when content feeds are liberated from the manipulations of foreign governments and globalist monopolists.
The AI company also says it would rebuild TikTok’s “black box” recommendation algorithm from scratch and would make the “For You” feed open source. Perplexity also suggests it would add “Community Notes features” as well as the citations used by its own search engine in an effort “to turn TikTok into the most neutral and trusted platform in the world.” That would be a significant departure from TikTok’s current fact-checking program, which relies on international media organizations.
This is the first time Perplexity has publicly discussed its vision for TikTok in detail. It’s also notable that some of its plans — like open-sourcing the “For You” feed and adding Community Notes — feel ripped straight from Elon Musk’s playbook for X. In any case, the White House will likely need to make a decision about TikTok’s future soon. Trump’s executive order that temporarily saved the app from a ban is set to expire April 5, although the president has indicated he would “” extend it if necessary.
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